Web development is information architecture plus interface design.
If nothing else, a web page is a form of communication that masks all the technical mumbo-jumbo and communicates a message.
Like all messages, the clearer it is, the better the communication - afterall, does the world need 'just another' web site?
There is no doubt that the internet has formed the focus of many companies recent marketing efforts, and theres little doubt why. However, in the world of succesful branding the web design forms only a part of the whole.
Armed with an understanding of information architecture and interface design from the days when CD-ROM based presentations were at the cutting edge, and having been designing and developing web sites for all manner of clients since the late nineties, the need for well designed and clearly structured web sites is obvious to Eyedeation.
There is no substitute for good interface or information design that creates a pleasantly memorable experience.