It doesn't take a graphic designer to recognise an example of a logo that works.
A logo is a representation - sometimes it contains words often it is just a symbol - this element of design is the visual equivalent of a metaphor. The logo communicates via a visual language.
Consider our logo for a moment. Then consider our philosophy - Every idea is an acorn. And our aspiration - We can see it happen. The logo represents who Eyedeation is; the choice of name; and how it goes about being creative.
It is imperitive that your fingerprint be unique and memorable. Furthermore, the logo must reflect your organisation - successful branding starts here and it's value is priceless. Don't underestimate the importance of the humble logo to your future endeavours.