Ideas. We can see it happen.
3D achitectural visualisation combines the art of photorealistic rendering with the technical ability of draughting to create computer generated images.
Things that are not, appear as if they are - which is essentially the purpose of Visualisation. Realistic lighting and texturing is an artform that is required to generate 3D computer generated images that can be succesfully composited with actual photographs.
Carefully crafting images that look like they are photographs have assisted numerous organisations in the marketing of future or incompleted projects. These convincing images help future buyers, investors and capital partners visualise the project.